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Introduction to Datalinx AI

Datalinx AI is an AI-powered data integration platform that helps organizations connect, transform, and activate their customer data. Whether you're building a Customer Data Platform, preparing data for AI/ML applications, or implementing data governance, Datalinx AI simplifies complex data operations.

Why Datalinx AI?​

Organizations with clean, unified customer data grow revenue up to 75% faster. Yet 85% of AI projects fail due to data readiness issues. Datalinx AI bridges this gap by providing:

  • Intelligent Data Discovery - Automatically identify patterns, relationships, and quality issues in your raw datasets
  • Flexible Transformation - Standardize and transform data using visual mapping, SQL expressions, or AI-assisted workflows
  • Data Enrichment - Strengthen datasets with contextual information and identity resolution
  • Continuous Monitoring - Maintain data quality and detect anomalies before they impact downstream systems
  • AI-Powered Exploration - Generate analytical insights through natural language queries
  • Seamless Activation - Deploy clean data into your operational systems via reverse ETL

Key Capabilities​

Discover​

Automatically analyze your data sources to understand schemas, identify patterns, detect quality issues, and discover relationships between tables.

Transform​

Map source fields to target schemas using visual drag-and-drop, SQL expressions, or AI-assisted mapping suggestions. Support for complex transformations including CTEs, aggregations, and custom business logic.

Enrich​

Enhance your data with identity resolution, brand matching, and contextual enrichment to create a unified view of your customers.

Monitor​

Set up automated monitoring rules to detect data quality issues, schema drift, and anomalies. Get alerts before problems impact your business.

Explore​

Use natural language to query your data and generate insights. The AI-powered exploration agent helps analysts and strategists understand their data without writing SQL.

Activate​

Push transformed data to your operational systems including CRMs, marketing platforms, and data warehouses through scheduled or real-time pipelines.

Supported Integrations​

Datalinx AI integrates with the modern data stack:

CategoryIntegrations
Data WarehousesSnowflake, Databricks, PostgreSQL, BigQuery
CRM SystemsSalesforce, HubSpot
Marketing PlatformsAdobe, Meta, Google Ads
Cloud StorageAWS S3, Azure Blob, GCS
LLM ProvidersOpenAI, Anthropic, Snowflake Cortex

Architecture Overview​

Datalinx AI follows a modern Control Plane / Data Plane architecture:

  • Control Plane: Manages configuration, user interface, and orchestration
  • Data Plane: Executes data processing in isolated, secure environments

This separation ensures security, scalability, and compliance with enterprise requirements.

Getting Started​

Ready to start? Follow our Quick Start Guide to set up your first workspace and connect your data sources.

Who Uses Datalinx AI?​

  • Data Engineers building and maintaining data pipelines
  • Data Architects designing unified data models
  • Business Analysts exploring and analyzing customer data
  • Marketing Strategists activating audiences across channels
  • Data Scientists preparing data for ML/AI applications

Next Steps​

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